Making Wall Street Accessible to Jakarta
Transforming Gotrade from a traditional trading app into Indonesia's most accessible investment platform, enabling millions to invest in US stocks with just $1
150K+
New investors onboarded
$3M+
Monthly trading volume
68%
First-time investors
82%
User retention rate
The Challenge
Accessibility Barrier
Traditional US stock investing required hundreds or thousands of dollars upfront, excluding 99% of Indonesian retail investors from participating in global markets.
Cultural Gap
Most Indonesians had never invested in stocks before—we weren't just building a better app, we were introducing an entirely new financial behavior to 270 million people.
Regulatory Complexity
Indonesian financial regulations required careful navigation while maintaining compliance across multiple jurisdictions and ensuring investor protection.
Technical Overhaul
Complete rebuilding of trading infrastructure to support fractional shares while maintaining real-time pricing, regulatory compliance, and seamless user experience.
Research & Discovery
"I want to invest, but I don't know where to start. Everything seems too expensive and complicated."